"To: All Announcers
The following is a synopsis of the discussion at a full-time announcers meeting which we had two weeks ago. There is information you should know and if you have any questions, please call me.
Announcer’s Meeting
** This meeting is to discuss the changes in the industry in general, and focus on what will make us continue being a viable commodity.
Ratings come out this Thursday. It is a trend, but ratings information is crucial because of the intensity of competition we are experiencing. Technology and market pressures have changed the industry in a very short time and we can expect these changes to directly affect decisions we will make.
**As an announcer you are well aware of the tenuous nature of being an announcer. Your career is based on ratings and you know that public opinion can change within one ratings period. Every announcer has been let go from a position at one time or another.
This is not to scare anyone, but this is the nature of the business. What determines the viability of keeping on-air talent is a numbers game which means ratings and revenue potential will be scrutinized. Radio is now controlled by the accountants who scrutinize all day parts.
**The Bottom Line is now the Bottom Line. In other words, the focus has become “does your day part generate income”. Programming, music, and community service are no longer a part of the equation. Your day part must perform in order for you as an announcer to stay viable. If you are underperforming, they will begin to look elsewhere for viable, cost efficient solutions.
**An example of a growing trend is WDAS in Philly. Their morning show is syndicated and it’s the fourth show in their market. The issue here becomes, is it cheaper and easier for a station to broadcast syndicated programming from a fourth place rated show or should they keep a morning show where they have to pay talent salary and benefits.
**The industry will be watching how this plays out, but WDAS is one of several shows syndicated and is a sign of what is to come.
**Voice Tracking, we are all familiar with this mode of operation. One of our colleagues at a competing station voice tracks 8 or 9 stations for about $40,000 a year. This is not unique to our market. Any stations’ management constantly looks for cost-cutting and will implement what they believe to be cost-efficient use of talent.
**Another big change that is coming to our industry is the “People Meter” which will track every radio station a participant encounters. That means it doesn’t matter if you are in your car, in your office wherever there is a radio signal broadcasting, the meter will record it and credit will be given to your station.
Obviously, it will change the entire buying landscape and ratings system. Unfortunately, that means if a listener is stuck in the office where the office dictates his/her listening choice, it will register in the meter. The flipside is that the technology can actually track listening patterns and supposedly give us a more accurate accounting of listenership, but this remains to be seen. There is already discussion of how this affects Urban leaning stations and why this will still not give a completely accurate picture. They are still fine tuning the technology but by 2007 this type of measuring will be in place.
**Announcers like we have today will not exist in a few years. Right now we broadcast over the airwaves, but we also stream audio on the internet and we also have a digital channel 982 on Comcast Cable.
**This is a reality of the business that people want choices and can tune elsewhere to get them if we do not provide avenues for them to reach us.
**With the advent of automation, voice tracking, and the choices people have, from ipods, to satellite radio, to internet radio, Broadcast radio is in a state of flux and the industry must make major shifts to survive and be competitive.
**Even with the challenges we are facing, we can still help shape our own destiny and you have the ability and talent to keep the wolves at Bay.
**As an announcer you have to bring your “A” game every time you walk into the studio. You have to do everything in your power to keep people interested and listening. That is your job in a nutshell. It is important for you as an announcer to know that the more you are involved and get to know the audience you are serving, the better response you will receive and the results will be self-evident.
**“Content is King”, and this is a continuing theme at our station. You need to invest time in your show prep and keep yourself well-informed.
**Every time you crack the mic it has to be relevant. You have to have a beginning, middle and end. If you refer back to an old announcer tip sheet Kevin sent out. The Bits you do have to have a Billboard, Details, and the Kicker. The end of your bit must have that impact and must either make the listener laugh, or make them think.
You need to make the bit relevant to the music, to what the station is doing and you have to be concise. There is a plethora of information at your fingertips with the internet available in the studio. There are sites that can provide you with daily facts, music and artist facts and news. Use this tool to your advantage. Do the surfing for the listener who is at work and can’t spend time looking up information on his/her favorite artist.
This will encourage listeners to want to come back for more because you are the one providing that information.
**While this is certainly an opportunity for your personality to shine, it is just as important to be concise with your bits. Edit yourself, think about what you are going to say and edit it as many times as you can without losing the impact. The more you prepare the better your bits will be. Write down what you are going to say and edit again. Once you are in the habit of doing this it will come naturally.
**If you read the PD Advantage handouts, where listener comments can be reviewed, there are two themes that are prevalent when asked what it is about KBLX that keeps people coming back and one factor is definitely the music but another important factor that the listeners noted were “DJ comments.” Please keep that in mind when you are searching for material.
**Liners will be changing, and again this is another area where you can let your personality work to your advantage. The liners are guidelines with pertinent elements that you should use, but you most certainly can put your own style into your delivery.
**A few ways to keep your day part viable is by keeping yourself accessible to listeners, and station appearances are a great way to involve yourself with the community. Product endorsements are also a way to relate to the audience by sharing your experience and how a product can be useful to the listeners day to day activities.
**You have eight station appearance that are pro-bono to fulfill. As for paid appearances, it is your call if you decide to appear at an event. Keep in mind that your decision to appear or not appear is an important one that can have an effect on other departments as well as your day part.
When you are out at an event you not only represent the station but you also represent yourself. Relating to people will get them to tune into the station to listen to you. Again it is to your advantage if you put your best foot forward, with listeners and with our clients.
**One of our major events is the Oakland Holiday Parade and all Full-time announcers will be on the float this year. Look for emails/memos for updates.
**Changes are coming and we must take the challenges we face seriously and thoughtfully and we can continue to be successful if we keep to our game plan of being relevant, concise and relatable to our listeners in a positive manner.
**If you have anything you would like to discuss please see Kevin."
You can hear Lorrie tell this story first hand in audio (Act two of
This American Life) -- http://thisamericanlife.org/
although the numbers are a little different (1000s vs. 80-90)
Hurricane Katrina-Our Experiences
Larry Bradshaw
Lorrie Beth Slonsky
Two days after Hurricane Katrina struck New Orleans, the Walgreen's
store at the corner of Royal and Iberville streets remained locked. The
dairy display case was clearly visible through the widows. It was now
48 hours without electricity, running water, plumbing. The milk,
yogurt, and cheeses were beginning to spoil in the 90-degree heat. The
owners and managers had locked up the food, water, pampers, and
prescriptions and fled the City. Outside Walgreen's windows, residents
and tourists grew increasingly thirsty and hungry.
The much-promised federal, state and local aid never materialized and
the windows at Walgreen's gave way to the looters. There was an
alternative. The cops could have broken one small window and
distributed the nuts, fruit juices, and bottle water in an organized
and systematic manner. But they did not. Instead they spent hours
playing cat and mouse, temporarily chasing away the looters.
We were finally airlifted out of New Orleans two days ago and arrived
home yesterday (Saturday). We have yet to see any of the TV coverage or
look at a newspaper. We are willing to guess that there were no video
images or front-page pictures of European or affluent white tourists
looting the Walgreen's in the French Quarter.
We also suspect the media will have been inundated with "hero" images
of the National Guard, the troops and the police struggling to help the
"victims" of the Hurricane. What you will not see, but what we
witnessed were the real heroes and sheroes of the hurricane relief
effort: the working class of New Orleans. The maintenance workers who
used a fork lift to carry the sick and disabled. The engineers, who
rigged, nurtured and kept the generators running. The electricians who
improvised thick extension cords stretching over blocks to share the
little electricity we had in order to free cars stuck on rooftop
parking lots. Nurses who took over for mechanical ventilators and spent
many hours on end manually forcing air into the lungs of unconscious
patients to keep them alive. Doormen who rescued folks stuck in
elevators. Refinery workers who broke into boat yards, "stealing" boats
to rescue their neighbors clinging to their roofs in flood waters.
Mechanics who helped hot-wire any car that could be found to ferry
people out of the City. And the food service workers who scoured the
commercial kitchens improvising communal meals for hundreds of those
stranded.
Most of these workers had lost their homes, and had not heard from
members of their families, yet they stayed and provided the only
infrastructure for the 20% of New Orleans that was not under water.
On Day 2, there were approximately 500 of us left in the hotels in the
French Quarter. We were a mix of foreign tourists, conference attendees
like ourselves, and locals who had checked into hotels for safety and
shelter from Katrina. Some of us had cell phone contact with family and
friends outside of New Orleans. We were repeatedly told that all sorts
of resources including the National Guard and scores of buses were
pouring in to the City. The buses and the other resources must have
been invisible because none of us had seen them.
We decided we had to save ourselves. So we poured our money and came up
with $25,000 to have ten buses come and take us out of the City. Those
who did not have the requisite $45.00 for a ticket were subsidized by
those who did have extra money. We waited for 48 hours for the buses,
spending the last 12 hours standing outside, sharing the limited water,
food, and clothes we had. We created a priority boarding area for the
sick, elderly and new born babies. We waited late into the night for
the "imminent" arrival of the buses. The buses never arrived. We later
learned that the minute they arrived to the City limits, they were
commandeered by the military.
By day 4 our hotels had run out of fuel and water. Sanitation was
dangerously abysmal. As the desperation and despair increased, street
crime as well as water levels began to rise. The hotels turned us out
and locked their doors, telling us that the "officials" told us to
report to the convention center to wait for more buses. As we entered
the center of the City, we finally encountered the National Guard.
The Guards told us we would not be allowed into the Superdome as the
City's primary shelter had been descended into a humanitarian and
health hellhole. The guards further told us that the City's only other
shelter, the Convention Center, was also descending into chaos and
squalor and that the police were not allowing anyone else in. Quite
naturally, we asked, "If we can't go to the only 2 shelters in the
City, what was our alternative?" The guards told us that that was our
problem, and no they did not have extra water to give to us. This would
be the start of our numerous encounters with callous and hostile "law
enforcement".
We walked to the police command center at Harrah's on Canal Street and
were told the same thing, that we were on our own, and no they did not
have water to give us. We now numbered several hundred. We held a mass
meeting to decide a course of action. We agreed to camp outside the
police command post. We would be plainly visible to the media and would
constitute a highly visible embarrassment to the City officials. The
police told us that we could not stay. Regardless, we began to settle
in and set up camp. In short order, the police commander came across
the street to address our group. He told us he had a solution: we
should walk to the Pontchartrain Expressway and cross the greater New
Orleans Bridge where the police had buses lined up to take us out of
the City. The crowed cheered and began to move. We called everyone back
and explained to the commander that there had been lots of
misinformation and wrong information and was he sure that there were
buses waiting for us. The commander turned to the crowd and stated
emphatically, "I swear to you that the buses are there."
We organized ourselves and the 200 of us set off for the bridge with
great excitement and hope. As we marched past the convention center,
many locals saw our determined and optimistic group and asked where we
were headed. We told them about the great news. Families immediately
grabbed their few belongings and quickly our numbers doubled and then
doubled again. Babies in strollers now joined us, people using
crutches, elderly clasping walkers and others people in wheelchairs. We
marched the 2-3 miles to the freeway and up the steep incline to the
Bridge. It now began to pour down rain, but it did not dampen our
enthusiasm.
As we approached the bridge, armed Gretna sheriffs formed a line across
the foot of the bridge. Before we were close enough to speak, they
began firing their weapons over our heads. This sent the crowd fleeing
in various directions. As the crowd scattered and dissipated, a few of
us inched forward and managed to engage some of the sheriffs in
conversation. We told them of our conversation with the police
commander and of the commander's assurances. The sheriffs informed us
there were no buses waiting. The commander had lied to us to get us to
move.
We questioned why we couldn't cross the bridge anyway, especially as
there was little traffic on the 6-lane highway. They responded that the
West Bank was not going to become New Orleans and there would be no
Superdomes in their City. These were code words for if you are poor and
black, you are not crossing the Mississippi River and you were not
getting out of New Orleans.
Our small group retreated back down Highway 90 to seek shelter from the
rain under an overpass. We debated our options and in the end decided
to build an encampment in the middle of the Ponchartrain Expressway on
the center divide, between the O'Keefe and Tchoupitoulas exits. We
reasoned we would be visible to everyone, we would have some security
being on an elevated freeway and we could wait and watch for the
arrival of the yet to be seen buses.
All day long, we saw other families, individuals and groups make the
same trip up the incline in an attempt to cross the bridge, only to be
turned away. Some chased away with gunfire, others simply told no,
others to be verbally berated and humiliated. Thousands of New
Orleaners were prevented and prohibited from self-evacuating the City
on foot. Meanwhile, only two City shelters sank further into squalor
and disrepair. The only way across the bridge was by vehicle. We saw
workers stealing trucks, buses, moving vans, semi-trucks and any car
that could be hotwired. All were packed with people trying to escape
the misery New Orleans had become.
Our little encampment began to blossom. Someone stole a water delivery
truck and brought it up to us. Let's hear it for looting! A mile or so
down the freeway, an army truck lost a couple of pallets of C-rations
on a tight turn. We ferried the food back to our camp in shopping
carts. Now secure with the two necessities, food and water,
cooperation, community and creativity flowered. We organized a clean
up, and hung garbage bags from the rebar poles. We made beds from wood
pallets and cardboard. We designated a storm drain as the bathroom and
the kids built an elaborate enclosure for privacy out of plastic,
broken umbrellas, and other scraps. We even organized a food recycling
system where individuals could swap out parts of C-rations (applesauce
for babies and candies for kids!).
This was a process we saw repeatedly in the aftermath of Katrina. When
individuals had to fight to find food or water, it meant looking out
for yourself only. You had to do whatever it took to find water for
your kids or food for your parents. When these basic needs were met,
people began to look out for each other, working together and
constructing a community.
If the relief organizations had saturated the City with food and water
in the first 2 or 3 days, the desperation, the frustration and the
ugliness would not have set in.
Flush with the necessities, we offered food and water to passing
families and individuals. Many decided to stay and join us. Our
encampment grew to 80 or 90 people.
>From a woman with a battery powered radio we learned that the media
was
talking about us. Up in full view on the freeway, every relief and news
organizations saw us on their way into the City. Officials were being
asked what they were going to do about all those families living up on
the freeway? The officials responded they were going to take care of
us. Some of us got a sinking feeling. "Taking care of us" had an
ominous tone to it.
Unfortunately, our sinking feeling (along with the sinking City) was
correct. Just as dusk set in, a Gretna Sheriff showed up, jumped out of
his patrol vehicle, aimed his gun at our faces, screaming, "Get off the
fucking freeway". A helicopter arrived and used the wind from its
blades to blow away our flimsy structures. As we retreated, the sheriff
loaded up his truck with our food and water.
Once again, at gunpoint, we were forced off the freeway. All the law
enforcement agencies appeared threatened when we congregated or
congealed into groups of 20 or more. In every congregation of "victims"
they saw "mob" or "riot". We felt safety in numbers. Our "we must stay
together" was impossible because the agencies would force us into small
atomized groups.
In the pandemonium of having our camp raided and destroyed, we
scattered once again. Reduced to a small group of 8 people, in the
dark, we sought refuge in an abandoned school bus, under the freeway on
Cilo Street. We were hiding from possible criminal elements but equally
and definitely, we were hiding from the police and sheriffs with their
martial law, curfew and shoot-to-kill policies.
The next days, our group of 8 walked most of the day, made contact with
New Orleans Fire Department and were eventually airlifted out by an
urban search and rescue team. We were dropped off near the airport and
managed to catch a ride with the National Guard. The two young
guardsmen apologized for the limited response of the Louisiana guards.
They explained that a large section of their unit was in Iraq and that
meant they were shorthanded and were unable to complete all the tasks
they were assigned.
We arrived at the airport on the day a massive airlift had begun. The
airport had become another Superdome. We 8 were caught in a press of
humanity as flights were delayed for several hours while George Bush
landed briefly at the airport for a photo op. After being evacuated on
a coast guard cargo plane, we arrived in San Antonio, Texas.
There the humiliation and dehumanization of the official relief effort
continued. We were placed on buses and driven to a large field where we
were forced to sit for hours and hours. Some of the buses did not have
air-conditioners. In the dark, hundreds of us were forced to share two
filthy overflowing porta-potties. Those who managed to make it out with
any possessions (often a few belongings in tattered plastic bags) were
subjected to two different dog-sniffing searches.
Most of us had not eaten all day because our C-rations had been
confiscated at the airport because the rations set off the metal
detectors. Yet, no food had been provided to the men, women, children,
elderly, disabled as they sat for hours waiting to be "medically
screened" to make sure we were not carrying any communicable diseases.
This official treatment was in sharp contrast to the warm, heart-felt
reception given to us by the ordinary Texans. We saw one airline worker
give her shoes to someone who was barefoot. Strangers on the street
offered us money and toiletries with words of welcome.
Throughout, the official relief effort was callous, inept, and racist.
There was more suffering than need be. Lives were lost that did not
need to be lost.
Sarah Redman
31 Queenston Rd
Manchester
M20 2NX
tel:0161 4343903
| the Wit |
| CLEAN | COMPLEX | DARK You like things edgy, subtle, and smart. I guess that means you're probably an intellectual, but don't take that to mean you're pretentious. You realize 'dumb' can be witty--after all isn't that the Simpsons' philosophy?--but rudeness for its own sake, 'gross-out' humor and most other things found in a fraternity leave you totally flat. I guess you just have a more cerebral approach than most. You have the perfect mindset for a joke writer or staff writer. Your sense of humor takes the most effort to appreciate, but it's also the best, in my opinion. Also, you probably loved the Office. If you don't know what I'm talking about, check it out here: http://www.bbc.co.uk/comedy/theoffice/. PEOPLE LIKE YOU: Jon Stewart - Woody Allen - Ricky Gervais |
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My test tracked 3 variables How you compared to other people your age and gender:
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